Upon closer inspection, flaws become evident. The corners curl, and cracks appear. However, in rare instances when attention to detail withstands the closet possible scrutiny, true beauty reveals itself in unexpected ways.

A glimpse behind the scenes on the new Desmond and the Tutus videos for Boogieman, the final winner in our Jameson INDIE Channel Music Video grant.

The Jameson INDIE Channel is proud to present the first final production in our 2016 Music Video Grant. Ladies and gentlemen, introducing Soweto’s finest: BETR Gang.

With only days until we reveal the new BETR Gang video, take a look behind-the-scenes to see what’s involved in bringing a big production like this to life.

As we count the days until the release of the two Jameson INDIE Channel Music Video Grant productions, we took some time to chat to Devin Toselli, the surprisingly level-headed cinematographer behind both the BETR Gang and Desmond and the Tutus videos.

Instagram wunderkind Roy Potterill captures some on-set magic with his own unique perspective.

The second of our INDIE Channel MVG video shoots has wrapped, and looks set to be another fearlessly authentic music video that will take BETR Gang to new heights. We were on set for a glimpse behind the scenes.

The competition is fierce in the Jameson INDIE Channel music video grant 2016. One director will get R100 000 to realise their fearlessly authentic vision. Will it be BlaQ?

The competition is fierce in the Jameson INDIE Channel music video grant 2016. One director will get R100 000 to realise their fearlessly authentic vision. Will it be Shane?

The competition is fierce in the Jameson INDIE Channel music video grant 2016. One director will get R100 000 to realise their fearlessly authentic vision. Will it be Reinette?

The competition is fierce in the Jameson INDIE Channel music video grant 2016. One director will get R100 000 to realise their fearlessly authentic vision. Will it be Jared?

The competition is fierce in the Jameson INDIE Channel music video grant 2016. One director will get R100 000 to realise their fearlessly authentic vision. Will it be Mpumelelo?

The competition is fierce in the Jameson INDIE Channel music video grant 2016. One director will get R100 000 to realise their fearlessly authentic vision. Will it be Paul?

The competition is fierce in the Jameson INDIE Channel music video grant 2016. One director will get R100 000 to realise their fearlessly authentic vision. Will it be Lilly?

The competition is fierce in the Jameson INDIE Channel music video grant 2016. One director will get R100 000 to realise their fearlessly authentic vision. Will it be Bevan?

The competition is fierce in the Jameson INDIE Channel music video grant 2016. One director will get R100 000 to realise their fearlessly authentic vision. Will it be Tash?

The competition is fierce in the Jameson INDIE Channel music video grant 2016. One director will get R100 000 to realise their fearlessly authentic vision. Will it be Nick?

We were blown away by the level of interest for our inaugural Jameson INDIE Channel music video grant. Having received more than 50 entries, we’ve finally managed to whittle down the field to 12 potential winners…

The Jameson INDIE Channel knows that producing a music video is a labour of love. So, in order to bring the next killer video idea into existence, we’re offering R100 000 to the director with the most fearlessly authentic concept. That ought to make things a little easier…