Editorial

Zoom In: Microphotographer Elden Swart On Taking Jameson 100x Closer

3rd September 2016 | by Jameson INDIE Channel | No Comments

You’ve seen the Jameson 100x Closer artworks, now meet the man who made them. The Jameson INDIE Channel chats to microscope-enthusiast, photographer and all-round gentleman Elden Swart about the process behind this project:

Video

Watch: What Happens When You’re Brave Enough To Take A Closer Look?

2nd September 2016 | by Jameson INDIE Channel | No Comments

Jameson Irish Whiskey is undoubtedly a beautiful substance to behold, but what happens beyond the spectrum of our limited vision? We created a video piece inspired by the concept of being brave enough to take a closer look.

TASTE: Drinkable Art

26th August 2016 | by Amy-Lee Tak | No Comments

Five official cocktail recipes from Jameson 100x Closer, so that you can not only see the art – but taste it too.

Jameson Whiskey Takes You 100X Closer

17th August 2016 | by Jameson INDIE Channel | No Comments

Upon closer inspection, flaws become evident. The corners curl, and cracks appear. However, in rare instances when attention to detail withstands the closet possible scrutiny, true beauty reveals itself in unexpected ways.

Load More