The new Jameson Select Reserve look distills its character without having to say a single word.

Triple Distilled, Twice As Smooth. It’s always been how we’ve done it. And when it comes to why? Well, the answer is pretty simple: Taste, That’s Why.

Money Calling is a new music video directed by Lebogang Rasethaba featuring Nadia Nakai and Frank Casino and high-fashion pieces from over 20 South African designers.

In his new music video, gender non-conforming musician Mx Blouse imagines a world where queer bodies are normal.

In the club or on tour with FKA Twigs, performer Chester Martinez uses dance to communicate his truth.

Our society is gradually morphing into a landscape that’s more accepting of individuality – and Skin Diver elevates that notion, beautifully.

Director Kyle Lewis has managed to craft his own voice and look while working on a wide variety of music videos and commercials. We find out how.

‘Brutalism’ is a short film exploring how skateboarding and architecture, two seemingly unrelated expressions of creativity, engage with one another.

Get into the minds of the makers of Five Fingers for Marseilles, the much-anticipated, genre-bending feature film being released in April 2018.

We’re extremely excited, and proud, to share the result of this year’s Jameson Music Video Grant: an unexpected and authentic ode to Basotho shepherd culture.

It’s pretty safe to say that the genre of Xhosa Sci-Fi Short Film is relatively unchartered territory – and we’re hanging on the edge of our seats!

As part of our annual global Jameson First Shot competition three filmmakers will be flown to Hollywood to direct the short films they wrote. Here’s who they are:

Black Koki created a set of collectable business cards for us, which doubles as an open invitation for you to submit your stuff!

If this series we scour the web to find newly released music videos, short films, trailers and more to bring you up to speed with who’s doing what and where local filmmaking is headed.

From VJing to 3D mapping and even illustration with sand, these artists take live visuals to the next level. Feast your eyes as you shake your hips:

Meet the trailblazing dance crews who are busy reshaping their industry, here and abroad.

This new series finds the coolest new video pieces from around the web to give you a snapshot of who’s doing what and where local filmmaking is headed.

In this series we’re exploring fearlessly authentic art, the kind that can’t and won’t be contained by a frame or canvas.

Long Distance Caller is an ongoing virtual reality collaboration between artist Olivié Keck and game studio Free Lives. Take a peek at the juicy dreamscape they’ve created.

Welcome to the first ‘screening’ of BINGE WATCH! a new monthly video series celebrating and showcasing local filmmaking.

Jameson Irish Whiskey is undoubtedly a beautiful substance to behold, but what happens beyond the spectrum of our limited vision? We created a video piece inspired by the concept of being brave enough to take a closer look.