#Represent698. Party of the year?

Authenticity. That’s the theme that has emerged from Represent698, a PUMA project that captures moments in the lives of Jack Parow, Riky Rick, Das Kapital, PH Fat, Nonku Phiri, Nicci St Bruce and Rolo Rozay, while wearing PUMA’s Trinomic R698, a sneaker rich in heritage.

Originally designed as a performance runner in the ‘90s, the R698 sped off the track to become synonymous with urban street style and cement its place in sneaker history. As part of this latest collaboration PUMA will be releasing limited Boss Zonke Football Club shirts by Riky Rick as well as limited Parow Pythons Rugby Club jerseys by Jack Parow.

The #Represent698 social campaign that made the rounds online is now taking to the streets. So, if you thought it was over, calm down – there’s more. Flex with PUMA and Jameson for a one night only blow out on 13 November at Bassline in Newtown, Johannesburg.

The Represent698 crew will lay it down – beats, bars and all. There might even be a surprise performance on the night.

698 tickets will be released on 15 October for R100 from Webtickets. You’re going to want to move #ForeverFaster so you don’t miss out.

To find out more follow Riky and the rest of on the crew on Twitter and Instagram, or follow @PUMASouthAfrica and #Represent698 to join the conversation.