Meet the finalists: Nick Matthews

Please sum up your music video concept with a single line, and a picture.

African science fiction meets mythology through music.

Can you tell us where the inspiration for your idea came from?

The inspiration comes from an artistic motivation to reflect and comment on the flaws of society and the greed of human nature. By setting the narrative in a magical reality, the concept proposes that through unity, these challenges can be resolved and harmony in our environment is possible if humankind alters its perceptions of societal norms and values.

What drew you towards InviZAble as a collaborator?

It’s easier to work with someone that comes from another universe than yourself.

Jameson’s family motto is ‘Sine Metu’ and it means ‘Without Fear’. How would you define ‘fearless authenticity’ as an artist?

In this context I would define fearless authenticity as artistic expression without limitation.

What are your top 3 music videos of all time?

Peter Gabriel – Sledgehammer

Spoek Mathambo – Control

Trentemoller – Moan