INDIE Channel Presents: The Jameson Music Video Grant

Our Music Video Grant is back!


At the INDIE Channel we’re pretty passionate about the bubbling creative culture in South Africa. From film to art to music, fashion and beyond, we’re constantly in awe of the creative capabilities of young makers. But what we find even more exciting is when two or more disciplines come together to create something completely fresh. In 2016 we decided to put our money where our mouth is, and launched the first-ever Jameson INDIE Channel Music Video Grant.


We invited directors, videographers, musicians, stylists, dancers and the likes to submit their ideas for a chance to win R100K in funding to make it happen. And because we got so many good proposals, we decided to award TWO entries with R100K each. The resulting music videos were a perfect combination of INDIE craft, extraordinary visuals and smooth production – a true blend of the arts.


Missed it? Watch the winning videos now: 

More about Desmond and the Tutus ‘Boogieman’.

More about BETR Gang ‘The Heist’.


Apply now for The 2017 Jameson Music Video Grant!


We’re offering R200K (that’s doubled since last year!). Here’s how to apply:


STEP ONE: If you have an idea for a music video but don’t have the skills or equipment to make it yourself, find a filmmaker / producer to team up with.

STEP TWO: Choose a track by a local musician / band that was recorded in the last six months with no existing music video. Get their permission, obviously.

STEP THREE: Now refine your concept. Your video can be any genre / style, it doesn’t even have to feature the musician (of course it can if you’d like).

STEP FOUR: Make sure you read and understand the terms & conditions that are spelled out in more detail here.

STEP FIVE: Put your idea into three pages – use one for a written proposal, and two for visual mood boards / sketches / collages.

STEP SIX: To apply, submit your proposal and a digital audio file / link to the track you’ll be using via email to We’ll accept proposals from South Africans over the age of 18 from 1 February 2017 – 31 March 2017.


Now go go go!


The entries for the Jameson Music Video Grant were so good that we had to get a handful of industry experts to help us choose a winner.

Meet them here.

A platform for fearless creativity and cultural investigation.
  • Marcia Moon

    Does the musician/songwriter keep all her rights on the song?

    • The Jameson INDIE Channel

      Yes, of course! We’re simply helping turn it into a music video.

  • Pakamani Soda Mancotywa

    Can the producer of the video submit it to other channels such as Channel ), etc.?

    • The Jameson INDIE Channel

      Definitely. What’s the point of making a video if it doesn’t get seen, right?

  • Keletso Donald Sehole

    We can choose any local musician, even if they not famous?
    even if they from abroad but residing in South Africa?

    • The Jameson INDIE Channel

      You can submit a song by any musician living and making music in South Africa, famous or not famous. As long as you have their permission to use the song, of course.

  • Deza Magqabi

    Can a Filmmaker Submit more than 1 concept for 2/3 different songs (different artists)?

    • The Jameson INDIE Channel

      Yes, you can submit as many as you want.

  • Rashida Dope-Sugamama Mathube

    My artist has his own songs, Can he use his own song or songs for the video??

    • The Jameson INDIE Channel

      Yebo. As long as the song has no other existing video.

      • Charles Vukile Mbokazi Newman

        Any genre is accepted?

        • The Jameson INDIE Channel


  • Kenart ToxicVenom Lekhuleng

    i cant wait to win

    • The Jameson INDIE Channel

      That’s the spirit!

  • Lanre Jazzel Abimbola

    how about a nigerian artiste who resides in sa

  • Francois Knoetze

    What is the timeframe of the project? When would the video need to be completed by?

  • Francois Knoetze

    When would the video need to be completed by?

    • The Jameson INDIE Channel

      A realistic timeline will be discussed with the winner and based on the concept.

  • Navina C

    I noticed that the song has to have been released 6 months ago? What if the song came out 9 months ago? Is it a train smash?

  • Marcia Buwa

    I have a song.. So if someone is in search hala…..

  • Isaac Kalinda

    what if the filmmaker not south African be staying in south Africa ?

  • Steve Jones

    Do we have to submit a fully mixed track with our concept?

    I have a band that would like to submit a proposal, but are in the process of recording a new song and Will only finish mid April.

    • The Jameson INDIE Channel

      Send us what you have.

  • YesPlsNdThnkYou

    Would it be acceptable to submit a concept for a visual album as opposed to a normal music video? So to be clear I mean a single video, maybe 10 -15 minutes in length, which makes use of portions of multiple tracks from one album in order to serve as a visual narrative for the whole album? Regards

    • The Jameson INDIE Channel

      Sounds interesting… please submit a proposal with more details. Deadline is 31 March 2017.

  • Motsamai Tladi

    Hey guys,I’m Artless Walker I have a track that I produced personally, Its a modern tribal like house music with the use of African sounds,I have no video production experience or equipment, any one who’d like to work with me on this video please drop me a mail at

  • Boikhutso BK Ntsoko

    Just a small inquiry: Is it acceptable to submit images based on already shot music videos/film (especially those of mainstream) as part of the storyboard? Obviously for the sake of illustration; not to infer that the video will turn out like the one of used video/film. Or do you specifically want original storyboards, with sketches and/or original images?

    • The Jameson INDIE Channel

      Original is always better, but you can submit any references you want.

      • Boikhutso BK Ntsoko

        Alright. And the last one; is it strictly limited to a two page collage or can one opt to submit a powerpoint presentation of the visual storyboards?

        • To be fair, all proposals need to stick to the requirements: 1 page written proposal and 2 pages moodboard.

  • Amica Maz

    Can Musicians submit their own Video ideas of their own songs ?

    • The Jameson INDIE Channel

      If said musician has experience in filmmaking, definitely! Otherwise you’d need to team up with a director or filmmaker.

  • Dionne Song

    This is such a dope initiative! Can I submit unreleased music ,obviously with the permission of the artist?

    • The Jameson INDIE Channel

      Definitely! Deadline is 31 March 2017, so go go go!

  • Moabi King Mosimane

    Do we need to submit the video together with the proposal and audio or we need to send only the audio and proposal?

    Thank you in advance

  • Dough

    Anyone who want to use my hip hop music can get in touch with me on 0734455090

  • Lisa Marie Clarke

    Does one need to send proof of their film-making experience along with their proposals?

    • A link or two of your previous won’t hurt, but it’s not crucial ‘coz we know how to stalk 😉

  • Jakalas

    Nice very nice ?

  • Ricardo Enrico Tango

    Hi, I have submitted my videos – please let me know if it was received?

  • Junaid James

    How do we know if you’ve received our proposal?

  • Jon-Luke Lourens

    Hi Can you let us know when the grant will be announced? The artist I am planning to submit for would like to release the single and music video by the 5th of May

    • Hi Jon-Luke, applications close on 31 March 2017 and the finalists and winner will be announced soon after. The production timeline will be discussed with the winner.

  • Matt Koso

    Can you have a title page on the front of your treatment? (outside of the narrative page and the 2 mood board pages)

  • Mthokozisi Khumalo

    How do I submit?

  • Jon-Luke Lourens

    Hi, I submitted an entry yesterday and still have not received a confirmation… what should I do to make sure you have it?

  • Rudolf Coetzer

    Hi, I submitted earlier today and still haven’t received confirmation

  • Avi Elman

    heyyy, couple of entires have been submitted but no confirmation received yet, please have a look let me know if it came thru?

    • Hi Avi, if your mail was sent to and delivered, we’ve received it. We’ll be going through the entries next week, and will in touch with next steps soon-soon. Cheers! The INDIE team

      • Avi Elman

        yes they there…awesome x

  • Mzonke Maloney

    hey guys, says your inbox is full any chance we could get another address?

  • Kensei Funqui

    Hi, I’ve just emailed my submission but received a message saying your mailbox is full and my email could not be delivered.
    What do I do now?

  • Gustav Reyneke

    can two different filmmakers pitch for the same song ?

  • Kat


    I submitted my treatment yesterday and kept getting messages that the mailbox is full, is there no other address?

    • Hi Kat! Apologies, we were flooded with applications! Please resend along with the mail that said our inbox was full.

  • Henk

    Hi! I submitted a treatment on Friday the 31st, and the mailbox was also full. I re-sent it through your website. Please confirm that you’ve received it.


  • Creative Disciples

    Hi there. I submitted my concept (Creative Disciples) on Friday at midnight. I got the confirmation. I just need to know if we were supposed to only attach the proposal or did we need to attach info on who we’ll be working with? Or any other info in terms of who we are.

  • Morgan Ballantyne

    Hi guys! I am aware that the competition has closed- I submit my proposal on the last day and got an automated response that mentions that you will be in contact soon to confirm next steps. I just wanted to follow up on that and make sure all is good as I haven’t received feedback yet 🙂

  • Eric Sibanyoni

    Hi, my Partner and I , submitted the winning entry 🙂 and we’d like to know when we get to hear and share the good news with the public?

  • Katlego Baaitse

    Submitted. Waiting and hoping for a response 🙂

  • Katlego Baaitse

    When will a concept direction be chosen?

  • Jon-Luke Lourens

    Hi is there any news on when the winners will be announced?

    • Katlego Baaitse

      Yea, just wondering too

  • David Har

    Hi, I received an email yesterday asking to resend the proposal as an email attachment. Just wanted to confirm you received it? Thanks! David

  • Bhekithemba Simelane

    the suspense of not knowing……….when to move on or to come back here everyday and check

    • That’s part of the excitement 😉 We’ve got news coming out soon…

      • Bhekithemba Simelane

        check out the music videos that i posted….i might as well enjoy my time with you here, since i dont know how long i am gonna stay………….lets put aside the music……i need help with a mobile tv app… i wanna start a content hub for all the young creative minds out there…im not gonna reveal much

  • Roderick Hugh Alexander MacLeo

    Hideeeeeho! When are these winners being announced 😀 ^_^ =^^=

    • Hang tight, we’ve got an exciting announcement soon-soon.

      • Morgan Ballantyne

        Still not sure proposal was successfully submit, haven’t gotten a response yet? Suspense is killing me! No reply on previous post either, please advise where possible 🙂

        Stoked to hear about updates regardless

  • Kabelo Taukobong

    Hi when are you announcing the winner?

  • Gary Peacock

    Should we have gotten a confirmation email upon Submission?

  • Ricardo Enrico Tango

    Is this going to take long – i have to win and have an awesome project i would like to complete with the wining. please please please let me know who won???

    • Katlego Baaitse

      They’ve already chosen 10 finalists my bro

  • Ziphozihle Kati

    Hey, when will winners be announced?

  • Tau Valor

    Hi, is the competition active for 2018/19?I would like to apply for support.

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